More options removed: Apple Takes Away Option for Touch ID on iPhone X

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Why would Apple take away the option for Touch ID on the iPhone X when Touch ID was working quite well before? In fact, I think it’s a mistake on their part.  It’s great when a company decides to enhance their products by making them better.  But it’s completely unacceptable when a company (Apple in this case) decides to remove proven features from their product in order to promote another idea.  (This practice is common in gaming and it stinks for the consumer.  Think SimCity 2013 or the Sims 3 to Sims 4. )

So why did Apple choose to replace touch ID with face ID? They might have many  excuses including “Face ID is the future of technology” but we know their reasoning really boils down to one main goal:  Control.

Less Options More Control

Apple, like Google and Microsoft want control over us the consumer.  These big mega technology companies want to control our lives and do I dare say, create our lives.  If a company can control our media, content and the devices we use, it’s fair game in their view for how they implement them into our lives.  Doubt this?  Ever noticed how they control the default news sources we see on our devices?  (Yes, left leaning news sources are the norm on Microsoft, Google and Apple.)

Hey Apple, What Happened to Consumer First?

Of course if control weren’t their top priority we would see them keep great ideas from the past intact (no matter their age) but most importantly they would put the consumer first, always give us options and stop cramming their views down our throat.

Apple could have implemented touch ID into their new iPhone X.  But since they want to control and shape how people use their device they removed it completely.  In the case of whether or not Apple decides on bringing back touch ID to their new iPhones, I will be watching to see how consumer friendly they choose to be.

What do you think? Should Touch ID be incorporated along side Face id into the new iPhone X?  Do you think Apple will bring back Touch ID?


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